Logo Research Evaluation Essay Example

Logo Research Evaluation Essay It has only one colour which makes it easy recognisable.The style of the font is unique, and the C is curly, maybe symbolising the chocolate being stirred. Besides the word Cadbury there are two glasses with milk being poured out of them into what looks like a bowl of chocolate which is being mixed. This combination is very easily remembered. It has a green shape in the background which looks like a pair of glasses, and where they overlap at the middle its darker green. Across the middle of the shape it says Specsavers in a large informative font, and then Opticians in a smaller font underneath. The remaining parts of the word Specsavers are underlined. All the writing is in white which makes it stand out on the coloured background. This is easily recognisable because Specsavers is an opticians and when you see the glasses shape you automatically associate it with Specsavers. This logo has no text, just a picture. It is of two portraits, they are in 3D and are computer graphics. The front one is in a turquoise green colour, and the background one is in a lighter green. This logo is so easily recognisable, even without words, because it is so well known and easily remembered due to its simplicity. This logo is easily recognised because of its unique style. It is always presented in a bold italic font, and is often shown as white on a dark background colour. In this case its white outlined in black which makes the word stand out. It would probably be a more effective logo if it had an image with it. This logo is simple yet effective. Its a black circle on a square with a hot pink background. Inside the black circle is a heart with a pair of scissors sticking into it, in a simple white outline. Underneath the heart is the word scarling. in quite a plain, white font. The white on black on hot pink is a memorable combination of colo